IKEA, Sonos Stay Mum About Smart Home Sound Collaboration

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IKEA and Sonos have teamed up for a secret project that sounds a lot like integrating high-end speakers into low-cost furniture.

From wireless charging products to smart lighting, IKEA’s smart home journey continues with an “exploration of sound.”

According to internal research, people who live together and listen to music together spend more time together at home. Three hours more per week, in fact, based on a 2015 Sonos study.

Children of the ’80s and ’90s, meanwhile, are more likely to play music to make a place “feel like home,” IKEA found.

A good pop song in the shower or jazz riff in the kitchen certainly adds a bit of warmth to even the coziest of dwellings. (I find classic Christmas tunes really fill the flat with joy this time of year.)

Which is why Sonos and IKEA are exploring “how to enable many more people to create atmosphere at home with great design, music, and sound.”

A peek into the first meeting between IKEA and Sonos (via IKEA Group)

“When we asked people what sound they associate with their homes many people mentioned that it is music that makes a home,” Björn Block, business leader of IKEA Home Smart, said in a statement.

The cryptic joint press release reveals no real answers about what the collaboration entails, except to say that they “strive to make it even easier for people to play any song, anywhere in the home, without interrupting the flow of daily life.”

Whatever that means.

“Together with Sonos we want to democratize music and sound in the home, and we want to create products designed for how people listen together at home,” Block said. “By teaming up with Sonos we want to combine IKEA home furnishing knowledge with Sonos’ expertise within great home sound.”

“We understand the transformational power of music in the home,” Sonos CEO Patrick Spence added. “We believe that sound should be a considered element of home design, and together we will work with IKEA to create products and experiences that make people’s home look and sound more amazing.”

Well, that’s super forthcoming.

Whatever it is they’re working on will launch sometime in 2019 (marking a three-year gap since the Swedish retailer’s last smart-home feature).

 

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