The logo-heavy skate label is dropping the salmon suit of our dreams.
Well before it was a globally-known brand worth a billion dollars, Supreme, in addition to the streetwear it’s known for, was making classic menswear pieces like oxford shirts, chinos, and peacoats. But as the brand’s clout has grown to never-before-seen heights in the last few years, the logo’d-out gear has received the most attention. In other words, it’s unlikely you’ll ever see a Supreme cashmere sweater on Grailed marked up for 500% more than its retail price, even though it might be the most wearable thing in a given collection. The brand’s released a lookbook for its Spring-Summer 2018 drop Thursday, and, naturally, it contains a lot of the brand’s classic red and white box logo, whether it be on a jacket or…an inflatable raft. But the item we’re most excited about might be the most traditional of all: a suit that comes in black, green, or salmon pink.
This isn’t Supreme’s first foray into the tailoring game. In 2011, it collaborated on a corduroy suit with Adam Kimmel just a year before the designer packed up his brand for good. Supreme has also dropped suits with Brooks Brothers, including one particularly cool seersucker version. But this year’s version doesn’t need a collaboration to make us love it. We don’t have to explain how a black suit is basically a necessity in a man’s wardrobe—the thing you wanna get after you’ve locked down navy and gray. But the green and pink suits Supreme is dropping are the ones that’ll turn heads for reasons that have nothing to do with hype. Rather than simply leveraging the brand’s logo for some Instagram likes, showing out in a green or pink suit is the sign of a man with the confidence it takes to wear a green or pink suit.
Supreme’s 2018 lookbook also does you the favor of showing you just how to pull off a green suit without looking like you’re shilling Lucky Charms. The key is all about dressing it down: a white tee and a pair of Clarks Wallabees are about as low-key as you can get with a suit short of wearing sneakers. (Speaking of which: some classic Stan Smiths would look great with this suit.) But the more important detail here is the relaxed fit. If you want a suit tailored to the nines, there are a lot of labels that do that well. But this is Supreme. Leaving a little extra room around the ankles and in the waist will give you that DGAF attitude—even if you eventually have to wait in line with a bunch of kids looking to cop hoodies just to buy it. And that salmon suit is about as fine a spring wedding suit as we’ve seen so far this year, and because it’s Supreme it’ll make you the coolest attendee (you know, other than the bride and groom themselves).
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